“In 2013, consumers bought 84 million fitness and activity tracking devices, according to a study by IHS technology. By 2019, that number will grow beyond 120 million.
While the monitors can do a lot to spur activity and encourage users to log more steps, reps, and miles, most of that encouragement comes once the day is over. What’s been missing is coaching to help users make healthier decisions in real time.
But the Spire, a Bluetooth wearable device that clips onto a bra or waistband, should do a lot to fill in that gap. Instead of measuring laps or calories, it monitors how users breathe to help them have greater awareness of and control over their stress levels.”