Dear Spire Community,
At Spire, we’ve spent years studying how to identify, quantify, and manage stress. Last night was no different.
As you may imagine, in the past 24 hours, we’ve seen a TON of spikes on both ends of the calm/anxiety spectrum.
More specifically, we’ve been able to pinpoint America’s most dramatic moments of tension as they correlate to the final stretch of last night’s electoral vote count.
In short? Meet America’s first Electoral Stress Score.
Compared to the average nightly baseline, here are a few key takeaways from our sample of 3,000 people across the US:
- Between 7:00PM PT & 8:00PM PT, as Trump’s path to election became more clear, Americans’ stress levels began to rise
- Between 10:40PM PT & 11:00PM PT (PENNSYLVANIA CALLED) we saw a 30% increase in stress levels
- When the election called for Trump, between 11:20PM PT & 11:40PM PT, there was a 50% increase in stress levels
One simple ask of all of you today: remember to take a deep breath and be mindful of your stress.