Spire launched a bit over 48 hours ago. We set out to sell 500 pre-orders within the first week. We hit 500 within the first few hours. So – with much excitement – we’ve re-calibrated to a stretch goal of 5k within the first two months. While friends, family, and our mailing list helped drive initial sales, there were two far larger drivers:
- The fantastic media coverage we received (see our Press page)
- Referrals from Spire customers
We’ve been fortunate to have great customers spreading the word about Spire – the team is blown by all of your support. Thank you all! Along with the coverage and pre-orders came a few questions. Let’s address them: 1) Why did we launch pre-orders on our own site, as opposed to a crowdfunding platform like Kickstarter? 2) What’s next for Spire? 3) Will there be Android support? 😉
Self-starter vs. Kickstarter
We quickly learned that Spire’s perspective on tracking was completely novel. In talking to users and influencers, we realized that if we spent enough time – say 20mins – explaining and demo’ing the product, people would fall in love with it. But 20 minutes is way too long in the internet age. We needed the freedom to experiment and iterate with how we tell our story. We also wanted to be able to add demonstrations of Spire in action. By launching on our own website we gave ourselves this opportunity.
The Road Ahead
We’ve got lots of stories, lots of data, and lots of ways that Spire helps make our lives better. Over the coming months, we’ll be telling those stories – showing what Spire’s technology, and what the science of breathing that lies behind Spire, can do. We’ll also be documenting our amazing and diverse team as they bring a complex product to market. From email apnea to manufacturing cork – stay tuned for some exciting insights and learnings.
We love open, so we are launching an open API for Day 0. We love choice, so we are building a device that encourage you to choose what being “healthy” means to you. And yes, many of us love Android. But, as a young company we need to stay focused, and that means making one amazing app on one platform. So, iOS it is. For now. When we’ve nailed iOS we will port it over to Android. Sincerely, Jonathan